Key causes of current American political discontent and what to do about them:
Simple, Strong, Sizzling Messages Sell - "Medicare / Medicade for More People Funded by Ending Bush Tax Cuts" conveys a clear, compelling health care message.
Too much time and good will was squandered while Max Baucus, Olympia Snow, Ben Nelson and Joe Leiberman agonized and played to tv cameras, dominating a process they had no real intention of advancing.
We still have no idea of the benefits or specifics of what they are proposing.
Message Mismanagement Is Worse Than No Message At All - See how well some Republicans have fared with no message, no method, no meaning, only opposition.
When the public is angry, opposition is all you need.
Single interest groups can wield disproportionately large power.
Perception Is Reality - When we don't see value, no value exists.
Meet and Greet, Love the People You Want to Represent - Reserved Reticence Rapidly Relegates Candidates to Irrelevance. The American public needs to see their representatives care.
Out of sight means out of mind. This is as true for Presidents as it is for Senatorial candidates.
Care About the Public's Concerns in The Public's Order - If the country is consumed with fears about jobs, the economy and big bank abuses don't dwell indefinitely on causes that are not high on their list.
Taxing big banks is not the same as forcing them to lend fairly to consumers.
"Monumental" Does Not Mean Monuments - Huge reforms in large, perplexing problems like health care are often best achieved through a string of very specific, simple changes the majority can understand and embrace.
A "Super Majority" Is Simply Silly - Can you count on John McCain's best buddy Joe Leiberman, Republican Nebraska's Ben Nelson or Louisiana's Mary Landrieu in a crunch? If not, don't say you can. The concept of a Super Majority is silly.
Do What You Say You Will Do - Beware of Betrayals. Betray your beliefs, your base, the people who trusted and believed in you and you Betray Your Best Hopes for Being Effective and Enduring. Trust destroyed does not return quickly.
My under graduate major in Political Science is swirling out of control!
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